Ipseity, derived from the Latin word “ipse,” means “selfhood”, “identity”, “the quality that makes you yourself”. We believe that the best marketing simply communicates effectively what already exists. You have poured hours of sweat equity into making your business or organization what it is today, and we aim to capture what you have worked so hard to build through a web marketing strategy that will connect with your consumers.

To that end, we have made the conscious decision to spend more time getting to know our clients and less time spinning our wheels to come up with something that doesn’t represent who you are…or represents who we have decided you are without the research. Every business is unique and offers something distinctive that we want to illustrate through the tools we have at hand, and this cant be accomplished by holding you at arm’s length. Sometimes, what you are wanting to communicate would be better served through a different medium (direct mail, print advertising, etc) and we’ll let you know that too, along with a recommendation of vendors we have worked with who have the same philosophy we do about meeting our client’s needs.

In the end, what we want is a solution that speaks to your customers, that draws them in and gives them the confidence that you are the business that can meet their needs. This takes both a deep understanding of who you are and what you have to offer, as well as a deepening awareness of the needs of the consumers that you are appealing to. Our goal is to turn this understanding into a web marketing strategy that makes you money.